On the ninth day of Marketing Over Coffee, you created for your non-profit of choice…

A compendium of sales letters pitching what they do using the 11 recipes of sales letter copy

… so that you find the approach that works best for your NPO. Some agencies and missions conform well to one pattern or another, but write out all 11 to see which one fits best. It’ll test you as a marketer and sales copy writer, and it may reveal completely new ways of thinking about the agency and what it does.

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