On the tenth day of Marketing Over Coffee, you set up for your non-profit of choice…

Google Optimizer using the 11 letters you wrote on Day 9 on a special landing page, complete with payment buttons

… and served them up on the agency web site to track which of the 11 versions of pitches solicits the most donations online. Google Website Optimizer automatically serves up all the variations you’ve created (use multivariate so you only have to vary copy and not buttons, navigation, or theme/template) and tracks to see what’s working best.

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