On the eleventh day of Marketing Over Coffee, you set up for your non-profit of choice…

Accounts on the major social networks

… making sure that each network has an appropriate username reflecting either the name of the non-profit or the clever domain name you set up in Day 2. Of course, you make sure that each profile page has conspicuous links back to the charity’s web site, and you synchronize the non-profit’s mailing list from Day 6 with the social networks to catch existing “friends” of the organization.

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