On the twelfth day of Marketing Over Coffee, you set up your non-profit of choice…

A game plan

…written down, of all the stuff you gave them and what they have to do next. All of the sites, services, and accounts need to be maintained and specific tasks given out to the folks who will be inheriting what you’ve done for them. Social networks need to have their presence built, mailing lists need newsletters, web sites and blogs need new content. You’ve done great things for the non-profit in the last 12 days and now it’s up to them to keep the momentum going that you’ve started.

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