In this Marketing Over Coffee:

A special conversation with Joseph Jaffe. We talk about his book “Flip the Funnel

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Show length 37:42

Blue Sky Factory – check out the new eMail eBook

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00:57 What does it mean to Flip the Funnel (Amazon and and his other books: Life After the 30-Second Spot and Join the Conversation

03:24 The importance of continuity

06:10 Can large organizations make the shift from aquisition focus to customer experience?

10:40 How niche drives you far beyond pareto

14:20 Best Buy’s Blue Shirt Nation (BSN) – Case study for focusing on the internal customer

17:50 Where do the frameworks come from?

21:21 UNM2PNM – and the secret behind the promotion of this book

33:20 The goal of social media is retention, not acquisition. It’s not about the Ad Model.

Check us out on LinkedIn: John and Chris

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.