In this Marketing Over Coffee:
A special conversation with Joseph Jaffe. We talk about his book “Flip the Funnel”
Show length 37:42
Blue Sky Factory – check out the new eMail eBook
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00:57 What does it mean to Flip the Funnel (Amazon and Flipthefunnelnow.com) and his other books: Life After the 30-Second Spot and Join the Conversation
03:24 The importance of continuity
06:10 Can large organizations make the shift from aquisition focus to customer experience?
10:40 How niche drives you far beyond pareto
14:20 Best Buy’s Blue Shirt Nation (BSN) – Case study for focusing on the internal customer
17:50 Where do the frameworks come from?
21:21 UNM2PNM – FliptheFunnelNow.com and the secret behind the promotion of this book
33:20 The goal of social media is retention, not acquisition. It’s not about the Ad Model.
Check us out on LinkedIn: John and Chris
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
Another great show. Thanks John. Check out CRM Magazine’s edition this month – a good interview with Jaffe. They also do a good revisit of The Cluetrain Manifesto concepts.
Great interview with Joseph Jaffe. I got many a-ha moments during the show. I like the contrarian attitude to the traditional sales tactics. As an experienced purchaser, “trader in matter & spirit” and a social media enthusiast, Joseph Jaffe’s statements were music for my ears!
I have to go out and buy the book. But we don’t have any Borders here in Sweden. 😉
Thanks John for the great Jaffe interview! I actually saw him speak at NYU a few months ago. I confess that I direct many of my energies towards acquiring new customers when I could be channeling my efforts towards providing amazing content and experiences for my clients.
This is going to definitely make me re-think our marketing efforts.