In this Marketing Over Coffee:

A special conversation with C.C. Chapman. We talk with him about his new book Content Rules.

Direct Link to File

Show length 22:11

Sponsored by:

Blue Sky Factory – check out the new eMail eBook

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00:44 Content Rules hits the shelves November 30th

01:56 Written with Ann Handley of MarketingProfs

03:15 The importance of the publishing schedule

06:05 Stoking the campfire

07:34 “Feed the Beast” the challenge of keeping it going

09:02 Treating your FAQ as a content farm, not a burden

11:08 What to write about when you have nothing to write about.

12:50 Using a human voice

14:58 Bulk discounts through 1-800-CEO-READS

15:47 Marketing the book

17:50 On Digital Dads, Do You Know Clarence, and Managing the Gray

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.