In this Marketing Over Coffee:

A special conversation with Sal Ferro and John Doyle of Alure Homes. We talk with them about marketing and their involvement with Extreme Makeover Home Edition.

Direct Link to File

Show length 32:20

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00:22 Intro and John discloses bias and covers why EMHE is the best show on TV now

02:34 Check out Butch’s Interview with Sal – excellent stuff

03:07 How they get started with the first build?

07:35 What goes into selecting a project to work on?

09:10 The secret for cracking through the $20 million barrier through marketing and social media

13:00 Has building a house in 4 days changed the way you work on regular customers?

17:10 Eliminating risk as customer service

20:55 Going the extra mile after the sale

23:48 What unexpected benefits did you realize from EMHE?

26:46 What’s coming up in 2011?

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.