In this Marketing Over Coffee:

A special conversation with Greg Verdino. We talk with him about his book MicroMarketing.

Direct Link to File

Show length 32:56

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing

and

Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:38 Powered Acquired Last Month

02:30 The 7 Shifts from Mass Marketing to MicroMarketing, and how a goatee and funky glasses let you see the future

10:02 Can large agencies move fast enough to take advantage of the sea change? Real time campaigns such as Old Spice

16:51 How does MicroMarketing align with other big concepts outside advertising?

20:11 Dealing with the “poverty of attention”, buying awareness is not enough. Be remarkable.

28:50 Remarkable stuff: Samsung SSD Video and Natasha Westcoat.

Upcoming Events – The 25th Annual MOC Awards! Time to vote for the Marketing Over Coffee Awards! GoPromos.com has stepped up to sponsor the awards.

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.