In this Marketing Over Coffee:

A special conversation with Greg Verdino. We talk with him about his book MicroMarketing.

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Show length 32:56

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00:38 Powered Acquired Last Month

02:30 The 7 Shifts from Mass Marketing to MicroMarketing, and how a goatee and funky glasses let you see the future

10:02 Can large agencies move fast enough to take advantage of the sea change? Real time campaigns such as Old Spice

16:51 How does MicroMarketing align with other big concepts outside advertising?

20:11 Dealing with the “poverty of attention”, buying awareness is not enough. Be remarkable.

28:50 Remarkable stuff: Samsung SSD Video and Natasha Westcoat.

Upcoming Events – The 25th Annual MOC Awards! Time to vote for the Marketing Over Coffee Awards! has stepped up to sponsor the awards.

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.