In this Marketing Over Coffee learn:

About The 2011 Marketing Over Coffee Awards Honorees, Tweets for SEO impact, and Great Linkbait Campaigns! All this and more…

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Show length 25:24

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing


Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:45 Why haven’t you called the comment line?

01:03 Sean Z. offers a case study on the challenges of selling into foodservice

02:02 Individual Tweets generating SEO Impact

04:03 Marketing VOX – Too many posts can lead to Facebook “Unlikes” but in a related story “Unlikes” are not an idicator of willingness to purchase

06:15 From the LinkedIn Group – How to run a focus group – Gibson Marketing, Brand Savant, Evernote

12:52 WSJ reporting Smaller, Cheaper iPhones and an update and switch to free for Mobile Me.

13:45 doing some site cleanup with website grader

14:04 Past show on promoting events, Matt Cutts in the New York Times on Content Farms, Great link bait campaign idea from Daily Blogger

17:25 The 25th Annual MOC Awards winners are:

Best Book – Simon Sinek’s “Start With Why

Best Campaign – Alure Home Improvements

Best Marketer – Ryan Holota

Best Product – Toll Free Freedom Virtual Phone System

Best Publication – Ann Handley, MarketingProfs

Best Campaign to Win a Marketing Over Coffee Award – Quintal and Donnelly’s “The Book on Social Media Marketing”

Entrepreneur of the Year – C.C. Chapman

Smartest Man in the World – Saul Colt

Thanks to for stepping up to sponsor the awards.

21:05 Green Lantern Action Figures, Marketing Over Coffee Action Figures

23:16 Upcoming Events – Chris in Providence for the ETC Show, then SocialFresh Tampa

24:26 Question of the Week – What’s your experience with focus groups? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.