In this Marketing Over Coffee:

A special conversation with Paul Gillin and Eric Schwartzman. We talk to them about their new book Social Marketing to the Business Customer.

Direct Link to File

Show length 37:12

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01:25 The difference between B2B and B2C

05:58 The 7 Ways to use social media

08:40 How to choose the right project for Social Media

12:03 What’s the biggest mistake companies make on the Social Media front?

17:50 Where to start with the Big 4

22:20 Talk about ROI – What’s the ROI of bringing your wife flowers on your anniversary. What’s the impact if you don’t?

32:39 Twitter for lead generation, and going Beyond Analytics

35:50 Continue the discussion on B2B Social Media, and Eric’s B2B Social Media Bootcamp at Hyatt Regency Chicago, May 16th

Upcoming Events 140 NYC in June, Profs B2B, John back for a second year of Run to Home Base – Please Donate!

Check us out on LinkedIn: John and Chris.

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.