In this Marketing Over Coffee:
A special conversation with Jason Falls. We talk to him about his new book No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
Show length 25:20
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00:49 Intro – Talking with Jason
01:52 The big idea and the controversial title
03:58 The purists vs the business people
06:36 ROI – it’s not all about sales
09:39 How to you get it to spread within the organization? Social media and R&D
12:29 Protecting your reputation
15:55 Social media is no longer the sandbox
17:27 Scientists vs. Hippies
21:56 Success of the book
23:37 The Explorer Tour
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.