In this Marketing Over Coffee:

A special conversation with Jason Falls. We talk to him about his new book No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

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Show length 25:20

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00:49 Intro – Talking with Jason

01:52 The big idea and the controversial title

03:58 The purists vs the business people

06:36 ROI – it’s not all about sales

09:39 How to you get it to spread within the organization? Social media and R&D

12:29 Protecting your reputation

15:55 Social media is no longer the sandbox

17:27 Scientists vs. Hippies

21:56 Success of the book

23:37 The Explorer Tour

Check us out on LinkedIn: John and Chris.

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.