In this Marketing Over Coffee:
A Special Interview with Author Mike Proulx about his new book Social TV!
Show length 28:17
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01:33 What is Social TV all about
02:40 Live TV and the Back Channel
05:05 Jumpstarting a Twitter Wave early in a program
06:47 Choice, Non-Choice and Social Impressions
09:22 TV Check-In – Miso, Get Glue, Philo, Shazam and more
12:12 Convergence of Tablets as Second Screen, Custom Content and the Back Channel
15:22 How does the industry try to measure “on demand, everywhere” TV
17:58 Audience Addressability
20:16 The spectrum of bridge content
22:50 What are the implications of TV Everywhere
25:18 Extending beyond the book with Web and QR Codes
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