In this Marketing Over Coffee:

A Special Interview with Author Jeanne Hopkins about her book Go Mobile!

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Show length 24:52

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00:50 Is mobile is finally here?

02:32 The Five Reasons for Mobile

03:30 Mobile paid search

05:00 Mobile Marketing Engagement – things like Click/Txt to call, to request sample, more info, to vote, find closest location, coupon, download content

07:40 Texting (SMS) and why it’s hot

10:13 SMS in practice -Doctors & Dentists, Blue Shield for FSA reminders. Will SMS eat email?

14:00 Upgrading from to MMS Campaigns – Adding video to mobile

15:50 Will mobile display ad specs vanish with things like the retina screen?

17:50 Targeting for Mobile Buys – putting the App before the horse

21:54 LBS, aka GeoFencing for events – Jimmy Choo foursquare campaign


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