In this Marketing Over Coffee:

Jay Baer talks about his new book, a NYTimes Best Seller, Youtility!

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00:59 What is Youtility?

01:58 Marketing Hunting versus Farming

04:00 Case studies: Columbia Sportswear Case Study

07:23 Market Your Marketing

09:23 Tom Fishburne Cartoons

11:30 Talking Travel

14:49 IBM Social Media Training

16:05 Location Based Youtility

18:33 Showrooming and Big Box Vending Machines

22:30 Wicked Good BBQ by Husbands and Hart

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.