In this Marketing Over Coffee:

A Special Interview with Ryan Holiday author of Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising and Trust Me, I’m Lying: Confessions of a Media Manipulator

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00:40 What is Growth Hacking?

04:42 How product marketing and growth hacking work together

06:40 There’s no recipe for growth hacking but go for the focused platform

10:00 It’s about acquisition, not brand building

14:33 The short format digital book for speed and relevance

15:16 The story behind “Trust Me, I’m Lying”

18:45 Check out more at

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.