In this Marketing Over Coffee:

Special Interview with Karl Wirth of Evergage!

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What is Evergage and custom content all about?

The Persona Intent Targeting System

Web Customization for B2B versus B2C

How does customization integrate with marketing automation?

Why A/B Testing is the antithesis of customization


Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.