In this Marketing Over Coffee:

Ted Wright, the author of Fizz talks about Word of Mouth Marketing!

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Brought to you by our sponsor, MarketingProfs

Ted Wright is the CEO of Fizz, the pioneering Word of Mouth marketing firm.

The origin story – award winner to fired in 5 weeks

Influencers try new things because they are new, they don’t want cash

Interruption and interception is a losing strategy

Going beyond just giving away free stuff – the cleaning up Lego story

The longest year and KPIs – hat tip to Sergio Zyman

Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper – writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.

As a special offer to Marketing Over Coffee listeners, visit and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!

How to train brand ambassadors

Fizz – Get the book on Amazon

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.