In this Marketing Over Coffee:
A Special Interview with Thomas Barta and his book The 12 Powers of a Marketing Leader

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Brought to you by our sponsors: Templafy and Toptal

How do we make marketers more influential?

Marketing is all about the future

Bridging the trust gap, power gap, and skills gap

The 12 Powers

  • Mobilize your Boss – Big Issues, Deliver returns, Work only with the best
  • Mobilize Colleagues – Hit Head and Heart, Walk the Halls, Go First
  • Mobilize Team – Get the mix right, Cover them in Trust, Let the Outcome Speak
  • Mobilize Yourself – Fall in Love with Your World, Know how You Inspire, Aim Higher

Mastering Digital Tools – Zooming in and Zooming out

Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they’re working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it.

Templafy is offering a free trial to all listeners. Just visit and request your customized free trial. It’s that simple!

The Value Creation Zone (V-Zone)

71% of CMOs said their business impact was high but just 44% satisfied with their career path. Their bosses rated them last in career success.

Let the outcomes speak – Let other departments evaluate your staff

Event Managers – For Badging, Lead Retrieval and Multi-Session Tracking check out EventHero.

What’s the toughest thing for every marketer to do?

McKinsey estimates that by 2018 the US alone will be short 190k people with data analysis skills

How inspirational are you?

Our theme song is Mellow G by Fonkmasters.