In this Marketing Over Coffee:
Josh London is CMO of IDG, the world’s largest tech media company.
IDG operates some 180 publications (including Computerworld and Macworld), 700 events (including E3),1,000 different website, and 200 mobile apps.
Company wide rebranding initiative began March 2016
Integrating a wide array of corporate cultures – Moving from a House of Brands to a Branded House
Using Predictive Intelligence in Pipeline Activator
Operating in 97 countries and serving over 145
Getting to a single PowerPoint
Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they’re working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it.
Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It’s that simple!
The role of events for career education and as a preferred method of learning
CMO Perspectives and the evolving role of the CMO
Shout out to Bill Macaitis, Former Slack CMO
Jamf Now is a device management solution for the iPads, iPhones and Macs in your workplace. Jamf Now is accessible and affordable for everyone, so businesses can support their users without help from IT. You can configure settings on all of your Apple devices and manage them by deploying apps from anywhere. Enforce passcodes and even remotely lock or wipe a device. Sign up and start protecting your Apple devices. Manage your first 3 devices for free. Add more for just $2 per device per month. Create your free account today at jamf.com/moc
CMO Summit – Who owns the customer experience?
IDG Security Day Global Event – Following the Sun
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Our theme song is Mellow G by Fonkmasters.