In this Marketing Over Coffee:
We Talk with Master Negotiator Herb Cohen
Starting as a claims adjuster for Allstate and then teaching their negotiation courses.
Labor relations at Sears, over to IBM and then teaching at The University of Michigan
Negotiation – The Problem of Caring Too Much
Why You Never Ask for a Raise
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Why There’s No Point in Arguing
How to Negotiate Globally
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Why Concessions are Deadline Driven
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