In this Marketing Over Coffee:
We Talk with Master Negotiator Herb Cohen

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Herb Cohen has been named "The World’s Best Negotiator", his book "You Can Negotiate Anything" spent 39 weeks on the NYT Best Seller List

Starting as a claims adjuster for Allstate and then teaching their negotiation courses.

Labor relations at Sears, over to IBM and then teaching at The University of Michigan

Negotiation – The Problem of Caring Too Much

Why You Never Ask for a Raise

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Why There’s No Point in Arguing

How to Negotiate Globally

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Why Concessions are Deadline Driven

The Game of Negotiating available on Audible

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