In this Marketing Over Coffee:
Learn About Machine Learning and Business Strategy, Bots, Google Glass 2 and more!
Brought to you by our sponsors: Criteo and StackAdapt
How do you dig out after coming back from vacation?
Machine Learning in Business Strategy
Marketo Domain Renewal, Dharmesh scores the newsjack.
This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.
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Predictive and SEO – Google Trends (Book -Everybody Lies)
Twitter $99/month subscription
Facebook will let brands target ads to people who RSVPed to their Pages’ events
StackAdapt is an advertising platform that solves brands’ biggest pain point – customer acquisition, with machine learning and data-intelligence capabilities. Rated highest in customer satisfaction and performance by G2 Crowd, StackAdapt delivers intent-based targeting and automation intelligence every step of the way. StackAdapt also offers cross-device solutions with in-app and mobile web capabilities so you can deliver the right message to the right customer on the right device. Visit stackadapt.com today to request an invite.
11 Ways to Get Customers without spending any money
Vacation Reading – Chip and Dan Heath’s Decisive
KDP Page Calculations Normalized
20 B2B Marketing Jokes h/t John Federico
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