In this Marketing Over Coffee:
Mike talks Category Design, GreenLeads, and he’s on a boat!
Brought to you by our sponsors: Criteo and StackAdapt
Our guest today is Mike Damphousse – he is the secret weapon.
Air BnB stands for Bed & Boat
Starting as the Engineer that can do demos
Infoteria IPO on the Tokyo Stock Exchange
Green Leads goes Global
This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.
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The ABM pioneers of 2006
Sales 2.0 Shout Out to Gerhard Gschwandtner!
Hubspot as CRM of choice
StackAdapt is an advertising platform that solves brands’ biggest pain point – customer acquisition, with machine learning and data-intelligence capabilities. Rated highest in customer satisfaction and performance by G2 Crowd, StackAdapt gives you intent-based targeting and automation intelligence every step of the way. Visit stackadapt.com today and request an invite. You can also check out their blog for recent survey results & key learnings on mobile consumer trends.
Play Bigger leads to Category Design Advisors
The 6-10 year IPO Window
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Our theme song is Mellow G by Fonkmasters.