In this Marketing Over Coffee:
Author Jonathan Pellegrin talks about his book and The Art of Selling the Family Business

Direct Link to File

Brought to you by our sponsors: Criteo and StackAdapt

Step one – not getting squeezed out of your own deal

What happened to Jonathan after his deal?

What drove him to write "The Art of Selling the Family Business: Responsible Stewardship of Family Wealth"

Why the gap between initial offer and final purchase cost?

This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.

Getting started is easy, visit today and they’ll help you kick off your winning campaign in minutes.

The disparity between the sellers who are doing their only transaction vs. buyers who are always doing deals and have choice.

Defeating the Earnout

StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to to request an invite and start accelerating customer acquisition today.

The single biggest obstacle in transfers between the first and second generations is…

The single best decision to improve the business is the board of directors

Dividend strip as another option

Avoiding Due Dilligence Disturbance

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.