In this Marketing Over Coffee:
In this episode we talk presentation skills with Tamsen Webster
Brought to you by our sponsors: Blueshift and Upfluence
She’s coached 40+ speakers to the TEDxCambridge stage. Five of them have had their videos promoted to TED.com with well over 7 million views.
Helping People Spread Ideas
Content and the curse of knowledge
Who’s it for? What do I want them to know? What do I want them to do?
The difference between telling and implanting the idea
Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Using mental hooks to overcome information overload, giving meaning, not details.
Rehearsing enough to make it sound casual – Internalize, don’t memorize.
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The Four Messaging Mindsets
The problem of focusing on content over clarity
Finding the Red Thread
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Our theme song is Mellow G by Fonkmasters.