In this Marketing Over Coffee:
In this episode we talk presentation skills with Tamsen Webster

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Brought to you by our sponsors: Blueshift and Upfluence

She’s coached 40+ speakers to the TEDxCambridge stage. Five of them have had their videos promoted to with well over 7 million views.

Helping People Spread Ideas

Content and the curse of knowledge

Who’s it for? What do I want them to know? What do I want them to do?

The difference between telling and implanting the idea

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Using mental hooks to overcome information overload, giving meaning, not details.

Rehearsing enough to make it sound casual – Internalize, don’t memorize.

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The Four Messaging Mindsets

The problem of focusing on content over clarity

Finding the Red Thread

Red Thread Weekends and more from Tamsen

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