In this Marketing Over Coffee:
In this episode we talk presentation skills with Tamsen Webster
Brought to you by our sponsors: Blueshift and Upfluence
She’s coached 40+ speakers to the TEDxCambridge stage. Five of them have had their videos promoted to TED.com with well over 7 million views.
Helping People Spread Ideas
Content and the curse of knowledge
Who’s it for? What do I want them to know? What do I want them to do?
The difference between telling and implanting the idea
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Using mental hooks to overcome information overload, giving meaning, not details.
Rehearsing enough to make it sound casual – Internalize, don’t memorize.
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The Four Messaging Mindsets
The problem of focusing on content over clarity
Finding the Red Thread
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