In this Marketing Over Coffee:
In this episode we talk presentation skills with Tamsen Webster

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Brought to you by our sponsors: Blueshift and Upfluence

She’s coached 40+ speakers to the TEDxCambridge stage. Five of them have had their videos promoted to TED.com with well over 7 million views.

Helping People Spread Ideas

Content and the curse of knowledge

Who’s it for? What do I want them to know? What do I want them to do?

The difference between telling and implanting the idea

Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc

Using mental hooks to overcome information overload, giving meaning, not details.

Rehearsing enough to make it sound casual – Internalize, don’t memorize.

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The Four Messaging Mindsets

The problem of focusing on content over clarity

Finding the Red Thread

Red Thread Weekends and more from Tamsen

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