In this Marketing Over Coffee:
Learn about Chris’ New Thing, SXSW, Google Analytics Goal Details and more!

Direct Link to File

Brought to you by our sponsors: ActiveCampaign and Prezi

Chris’ new thing: Trust Insights – w Katie Lioy

Getting to the 90% of data that’s buried in virtual file cabinets

IBM Watson Explorer


ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial.

Infinite Dial 2018 – Facebook down 15% among 12-34

Leaving the Main Stream for other apps

Google user account data now available for YouTube targeting

IBM Think – More and better APIs

Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi.

Retargeting basics – list vs. pixel (cookie)

GA Goal Details – Category, Action, Label, Value

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.