In this Marketing Over Coffee:
Andy Cunningham, author of “Get to Aha!” talks about how to dominate through positioning.
Working with Regis McKenna and Steve Jobs to launch the Macintosh
Andy and the 2nd John Wall
The book as map to the “Ta-Da!”
Product oriented, customer oriented, and concept oriented
6:14 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. InMail works!
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
12 Questions to get to the company DNA
The genotypes – Mother (CX), Mother (Segmentation), Mechanic (Value), Mechanic (Features), Missionary (Next Big Thing), Missionary (Cult of Personality)
14:38 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.
Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.
6 C’s of Positioning Message architecture – Core, Category, Community, Competition, Context, Criteria
The 12 Brand Archetypes
On Tile as being Customer Focused – Tale of the Turtle
100 CEO Survey – Trust the issue, facing the Techlash
Andy’s on Twitter @andycunningham4
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