In this Marketing Over Coffee:
Learn about the past, present and future of esports!

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Hurrah – the esports gaming agency

The average gamer is not a 15 year old boy in the basement

The South Korean Epicenter

Public sector esports incubators

Fortnight dedicating $100M to prize purses

Blizzard talking Overwatch at Cannes – the trifecta of Celebrity/Game/Arena

Traditional vs. Disruptive esports

Overwatch using city alliances to drive fandom, and appealing more to the female audience

PUBG and RocketLeague

8:54 We are giving away ahrefs accounts to one listener this week! Last week’s winner was Robert of Universal Music! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

How to Increase Blog Traffic by 1,136% and Get Thousands of Customers at

As the line between mobile and desktop continues to vanish…

Why established esports hates mobile

Tencent takes the lead through acquisition with Arena of Valor and Riot

19:13 Join Christopher Penn, and 1,000 other B2B marketing leaders — and aspiring leaders– in San Francisco this November for MarketingProfs B2B Marketing Forum. With 65 sessions covering everything from AI and ABM to content strategy and demand generation, you’ll get the education you need to level-up your career and best prepared for the future of B2B marketing. Register at with code B2BCOFFEE to save $200 on your ticket.

The rise of women in gaming

Getting to watch with Twitch and other add on services like Discord, Tournament

Why gamers hate Facebook

Stretching the gamer’s career beyond their 20’s

What does the gaming industry have to do next to keep this growing?

Why tournaments need more women to participate

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