Prof. Bradley Shapiro Is On The Cutting Edge of Measuring Advertising

In this Marketing Over Coffee:
Learn about Measuring Advertising, Marketing Journal, Healthcare, and more!

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Associate Professor of Markteing Brad Shapiro from University of Chicago, Booth School of Business

Measuring the impact of Healthcare advertising

Is advertising health inurance to seniors predatory?

07:35 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

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Direct to consumer advertising of anti-depressants – is this a social good or evil?

14:58 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.

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The Methodology of Measuring Advertising’s Impact

The change in advertising strategy for ACA and its impact

Rationale for open enrollment

The timeline for academic publishing

Using the same methodology across 500 brands for the next paper

MarketingProfs B2B San Francisco and FUSE Philadelphia

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