In this Marketing Over Coffee:
Learn about Content as a Service to Your Customers
Betting on content to stretch your spend 12X
6:38 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
How Ty Pennington got in the mix (previous interview with Ty)
Not advertising at prospects, but working with them
13:44 – 15:39 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC
Transitioning a 100 year old brand from "the check company" to a marketing services provider
Off to Fredonia, NY
Feeding the entire content machine
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