In this Marketing Over Coffee:
Gini Dietrich of Spin Sucks talks PESO, marketing analytics, content scanning and more!
Where Spin Sucks started and why didn’t they ever give up on it?
The PESO Model
6:19 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Starting with Owned
On to Social Curation Next
Using a Machine Learning Content Scanner
What’s the latest in paid?
Where does “old” PR fit into the new model?
Rolling out PESO at Syracuse
The two magic points of PESO
15:59 – 17:37 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC
Where do you start with metrics?
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