In this Marketing Over Coffee:
Gini Dietrich of Spin Sucks talks PESO, marketing analytics, content scanning and more!

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Where Spin Sucks started and why didn’t they ever give up on it?

The Spin Sucks Academy

The PESO Model

6:19 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Chris’ YAIA from this week on running data analysis against data exported from ahrefs

Starting with Owned

On to Social Curation Next

Using a Machine Learning Content Scanner

What’s the latest in paid?

Where does “old” PR fit into the new model?

Rolling out PESO at Syracuse

The two magic points of PESO

15:59 – 17:37 ExpressVPN Get 3 months free when you sign up at

Where do you start with metrics?

Join us at madconNYC!! $5k package includes an hour with Chris

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