He’s the author of The Context Marketing Revolution
His role at Salesforce.com
What does it take to break through the noise?
Effective marketers are 96X better at delivering results
Media environments dictate human behavior and decisions making more than anything else
Dawn of the infinite media era
6:43 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!
Mapping out the customer experience
Mercedes Benz vs. Tesla
How the CXO or CGO is part of the marketing transformation
Focusing on the emotional aspects of the customer journey
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Using triggers on the customer journey
Controlling the onboarding process
Segments and Personas – Milennial vs. Baby Boomers, B2B vs B2C
The culture itself has changed – it’s not about demographics, it’s global. Expectations have changed across the board.
Journey lentgh is the measure of risk, nothing else
The arguement against ROI
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