In this Marketing Over Coffee:
Learn about Context Marketing, The Customer Journey, The Infinite Media Era and more!

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He’s the author of The Context Marketing Revolution

His role at Salesforce.com

What does it take to break through the noise?

Effective marketers are 96X better at delivering results

Media environments dictate human behavior and decisions making more than anything else

Dawn of the infinite media era

6:43 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!

Mapping out the customer experience

Mercedes Benz vs. Tesla

How the CXO or CGO is part of the marketing transformation

Focusing on the emotional aspects of the customer journey

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Using triggers on the customer journey

Controlling the onboarding process

Segments and Personas – Milennial vs. Baby Boomers, B2B vs B2C

The culture itself has changed – it’s not about demographics, it’s global. Expectations have changed across the board.

Journey lentgh is the measure of risk, nothing else

The arguement against ROI

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