In this Marketing Over Coffee:
Learn about NY Times Best Selling Author Jonah Berger’s New Book The Catalyst!

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The 5 Techniques to change someone’s mind

Not Pushing, but removing the obstacles to change

Reactance and the freedom of choice

Changing it up with the case studies

The power of the menu

9:41 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Reducing the distance

Confirmation bias

Asking for less

17:22 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at

Eliminating risk is not the same thing as eliminating uncertainty

Overcoming switching costs

The cost benefit timing gap

Going through times of tremendous stress are actually change opportunities

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