This is a bonus episode, Chris is presenting at Hubspot INBOUND this week

Direct Link to File

Brought to you by our sponsors: LinkedIn and Trust Insights

Hubspot INBOUND is September 22nd and 23rd. grab your $49 Powerhouse Pass with code LargeCoffee at www.inbound.com/register

Christopher Penn of Trust Insights and John Wall

5 Applications of Artificial Intelligence to Marketing

  1. Text Mining – Cheese Report
  2. Network Graphing – Influencer Identification
  3. Data Clustering – Attack and Defend list of SEO terms
  4. Driver Analysis – Attribution – which marketing campaigns are working?
  5. Predictive analytics – Coronavirus has not helped this

Check out other MoC Hubspot interviews! Kip Bodnar, Scott Brinker and John Dick

We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.