In this Marketing Over Coffee:
In this episode Josh Cohen brings us up to date on video and more!!
Brought to you by our sponsors: CXL and Upfluence
Covering what is now called "The Creator Economy"
When Felicia Day changed the game, and then YouTube started paying creators and ran the table.
Creating The Streamy Awards
7:56 Every instructor CXL uses is the absolute best in the world at what they do. Names like Simo Ahava, Momoko Price, Paul Boag, Andy Crestodina, the list goes on and on. These folks are the top practitioners in their respective fields. If you’re looking to take your marketing to the next level check out CXL
The rest of the ecosystem beyond YouTube
SnapChat paying out a million a day, Tik Tok pledging a billion, Instagram Shopify
YouTube is also OTT, and is paying out billions annually.
14:32 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
It’s also about the toolkit, TikTok has changed the game with powerful editing tools
Keep Your Eye on YouTube Shorts
The importance of being the easiest place to get content in the network
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