In this Marketing Over Coffee:

In this episode Vitaly Pecherskiy brings us up to speed on programmtic advertising and more!!

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Brought to you by our sponsor: Terminus

When we last talked with Vitaly it was all about native advertising, now it’s multi-channel

Working with a Demand Side Platform (DSP)

Creative team going from 1 to 14 in 2 years, and expected to double again in six months

9:11 Marketing Over Coffee is sponsored by Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.

Contextual vs. Segmentation

Setup vs. Performance

The explosion in connected TV ads

Going from 50-275 Employees over 4 years

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