In this Marketing Over Coffee:

In this episode learn about how effective organization deliver results, improve the work environment, grow leaders, and more!

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Brought to you by our sponsors: Blueshift and Conversion Fanatics

The 4 Disciplines of Execution is part of Jim’s work with FranklinCovey

35 Years Climbing the IT Career track to CIO

Looking forward on life versus looking back

Making the jump from CIO to CEO

Strategy is easier than execution – the 4 ideas that make humans do something different and get different results

Teams will operate at an entirely different level to support their team than their boss alone

11:38 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at

Leading versus lagging indicators

23:01 You and your team have helped your company reach 7 to 8 figures of revenue… If you haven’t fully optimized your website for conversions, you are probably leaving money on the table. That’s why you need to join companies like Clorox, Burt’s Bees, Dr. Axe, Magnolia, and Clickfunnels, and use Conversion FanaticsThey can test anything:

A/B testing different website headlines, calls to action, FAQs, etc.
The ideal number of fields on your intake forms
Mobile vs. desktop optimization

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It’s not the manager’s game, that’s only basic compliance

Love divides the good from the great

Why is so little written on the art of leading leaders?

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