In this Marketing Over Coffee:
In this episode learn about how effective organization deliver results, improve the work environment, grow leaders, and more!
Brought to you by our sponsors: Blueshift and Conversion Fanatics
The 4 Disciplines of Execution is part of Jim’s work with FranklinCovey
35 Years Climbing the IT Career track to CIO
Looking forward on life versus looking back
Making the jump from CIO to CEO
Strategy is easier than execution – the 4 ideas that make humans do something different and get different results
Teams will operate at an entirely different level to support their team than their boss alone
11:38 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Leading versus lagging indicators
23:01 You and your team have helped your company reach 7 to 8 figures of revenue… If you haven’t fully optimized your website for conversions, you are probably leaving money on the table. That’s why you need to join companies like Clorox, Burt’s Bees, Dr. Axe, Magnolia, and Clickfunnels, and use Conversion Fanatics. They can test anything:
A/B testing different website headlines, calls to action, FAQs, etc.
The ideal number of fields on your intake forms
Mobile vs. desktop optimization
Tell them Marketing Over Coffee sent you at ConversionFanatics.com
It’s not the manager’s game, that’s only basic compliance
Love divides the good from the great
Why is so little written on the art of leading leaders?
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.