In this Marketing Over Coffee:
In this episode Amber Bogie talks Full Funnel ABM,
Marketing Ops, Account Selection, and More!
Amber Bogie talks about being the ABM Strategy Lead at Degreed
Learning how it works: Popsicle Sticks and Glue vs. the Martech Stack
6:31 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Coming in with Demandbase, Sendoso and Terminus
Making scalability the priority – leveling up to a sales team of 100
Start with Training Wheels
What’s the magic in account selection?
Shifting to do ABM with existing customers
20:29 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
What’s the most important feature for an ABM system to have?
Shifting from live events to digital during lockdown
Full Funnel ABM
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Our theme song is Mellow G by Fonkmasters.