In this Marketing Over Coffee:
In this episode learn about The Facebook Crash, Incrementality, and more!
Brought to you by our sponsors: UserTesting and Upfluence
Why did Facebook Crash?
9:18 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
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Attribution is not Incrementality
17:00 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
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Department of Truth: Google to index TikTok and Instagram?
Netflix acquires gaming company
Anybody watch Squid Game?
Data driven attribution on Google Ads
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