In this Marketing Over Coffee:
In this episode Roberta Matuson on her new book "Can We Talk?", and more!
Roberta’s 6th book, Can We Talk? Seven Principles for Managing Difficult Conversations at Work
The financial damage of avoiding conversations
It starts with confidence and clarity
8:08 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
Becoming more influential
14:18 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
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What to do when conversations get highly charged
Getting control back when the other side won’t stop talking
Improving the way leaders are perceived
What was it like dropping the previous book, Evergreen Talent, during the start of the pandemic?
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