In this Marketing Over Coffee:
In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more!
Brought to you by our sponsors: UserTesting and Upfluence
Antigen testing for Events
MarketingProfs B2B and INBOUND – Spike Lee interview
9:14 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
Vanity metrics rant
17:40 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
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LinkedIn ads beating out Twitter 4:1
Marc Benioff tees off on Facebook
Is viral marketing dead?
UTM Processing Order
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Our theme song is Mellow G by Fonkmasters.
John, you promised to put a link to the UTM Processing video?
Here’s UTM for beginners: https://www.youtube.com/watch?v=kpR3EZGal5I
and another on order of operations: https://www.youtube.com/watch?v=CG0tGxijDdE