In this Marketing Over Coffee:

In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more!

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Brought to you by our sponsors: UserTesting and Upfluence

Antigen testing for Events

MarketingProfs B2B and INBOUND – Spike Lee interview

9:14 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.

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Vanity metrics rant

17:40 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.

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LinkedIn ads beating out Twitter 4:1

Marc Benioff tees off on Facebook

Is viral marketing dead?

UTM Processing Order

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