In this Marketing Over Coffee:

In this episode Vivien Garnes, Co-Founder and CEO of Upfluence talks about best practices and the future of influencer marketing!

Direct Link to File

Brought to you by our sponsors: UserTesting and Upfluence

School vs. Entrepreneur only

Starting with Four Years of Bootstrap

Why tailwinds for influencer marketing have been so strong the past three years

8:10 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.

For a free trial, visit

The best way to start your influencer marketing programs

Bringing influencer marketing into the outside (offline) world

Which channels are delivering the best results?

The phemonenon of new platforms exploding and old one dying

Unlike the blogging era, creators can easily hop channels

Two constants: Automation and the transition of social to commerce

With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.

Get your free software demo to find out how Upfluence can help your brand at

Vivien is on LinkedIn and Twitter

Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!

Join the Analytics for Marketers Slack Group! (Get the Job reports!!)

Sign up for the Marketing Over Coffee Newsletter!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.