Peter’s book: The Next CMO
Tieing Finance, Budget and CRM together for results
Starting at Nuance
Stealing the big idea from Mint for Marketing Operations
Building first version then taking VC – Glasswing and Gradient Ventures
7:34 – 8:37 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Starting with the book
16:02 The Most Successful Marketers…
Budget owners vs. Spenders
Visibility, Agility, and Improving ROI
Making the switch to more strategic
Virtual has gone through a step change
Slack, Hubspot, Zoom, and Google Suite, the new standard virtual stack.
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