In this Marketing Over Coffee:

In this episode learn about transitioning to Google Analytics 4, the Metaverse , Fortnite and more!

Direct Link to File

Brought to you by our sponsors:Terminus and BetterHelp

GA3 End of Life June 2023 – Getting ready for Google Analytics 4

Having GA feed the raw data to Big Query with GA4

7:54 – Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at

Marketing Automation Vendor Opportunity

What Martech does the Fortune 1000+ use?

When will your company join the metaverse?

15:07 – This episode is sponsored by BetterHelp – Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at BetterHelp. Join over 1 million people who have taken charge of their mental health.

Fortnite donating over $30M to Ukraine

Starlink Prices go up, should I still get it?

Agorapulse Social Media ROI Training (Get it while it’s still free! Save $495!)

Google Search Console Class

Watch the GA 4 Upgrade for the MoC site!

The Analytics for Marketers Slack group!

Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!

Sign up for the Marketing Over Coffee Newsletter to get early access!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.