In this Marketing Over Coffee:

In this episode Brooke talks about her new book on how to connect, converse and covert!

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Conversations that Connect on Amazon or grab the first chapter for free at

Starting with her work for the Cystic Fibrosis Foundation – Generating awareness before Facebook Ads or Pages were a thing.

12X Event attendance for first run

Surviving 2009 Layoffs

Her undergraduate thesis on Social Penetration

6:29 – 8:32 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at

The four levels of self disclosure

Using acquisition and retention tags on discussions

Staying on top of social 24/7

18:01 – 19:27 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Using LinkedIn polls gather voice of the customer data

Listening to Negative Nancys to find the potholes

Sharing User Generated Content

Mystery Shop Service

Brands taking a stand

Music by Odesza

Catch up with Brooke on LinkedIn or Twitter

Follow John and Chris on LinkedIn

The Analytics for Marketers Slack group!

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Our theme song is Mellow G by Fonkmasters.