In this Marketing Over Coffee:
In this episode Brooke talks about her new book on how to connect, converse and covert!
Starting with her work for the Cystic Fibrosis Foundation – Generating awareness before Facebook Ads or Pages were a thing.
12X Event attendance for first run
Surviving 2009 Layoffs
Her undergraduate thesis on Social Penetration
6:29 – 8:32 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/COFFEE
The four levels of self disclosure
Using acquisition and retention tags on discussions
Staying on top of social 24/7
18:01 – 19:27 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Using LinkedIn polls gather voice of the customer data
Sharing User Generated Content
Mystery Shop Service
Brands taking a stand
The Analytics for Marketers Slack group!
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Our theme song is Mellow G by Fonkmasters.