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Using Behavioral Science in Marketing

Nancy Harhut's Book

In this Marketing Over Coffee:

In this episode Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses

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Get Nancy’s book Using Behavioral Science in Marketing here

Sparked by Chialdini

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Using Autonomy Bias to generate over 400% lift

But you are free… to double your results

Choice Architecture

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Time Framing (past interview with Tamsen Webster)

Temporal Landmarks

Saturating Food Pictures

HBT Marketing

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