Find Your Red Thread with Tamsen Webster
In this Marketing Over Coffee:
In this episode learn about Tamsen’s New Book!
Moving Beyond Gladwellitis and Pinkitis to be Godinian
Getting 7 Speakers Featured at TED.com
TED Cambridge at the Legacy Level
What is the Red Thread?
9:18 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
The 5 Elements – Goal, Problem, Truth, Change, Action
20:09 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
You can only create the conditions for change
Action vs. Change
Maintaining Smart, Capable and Good
Gratuitous Mention of Die Hard as Best Christmas Movie
It’s far easier to match to an existing want than create a new one
How do you make their case for your idea as strong as it can be?
Agatha Christie, Nero Wolf and James Bond!
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