In this Marketing Over Coffee:

Learn about media types, the strategies for them and more!

Direct Link to File

Brought to you by our sponsor: LinkedIn and The Mailworks

Defining PESO – Why was it created? What does it mean?

6:45 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

PESO at the University Level

John Blue asks about Press Releases

Coordinating content and programs across channels

18:23 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts

Why the work must generate marketing leads, MQLs, SQLs, or conversions

What programs to lead with?

TikTok and possible future crackdowns

Consulting vs. becoming the marketing team

Getting training on PESO through Syracuse

Learn more about Gini at

Join us over on Strava

Follow John and Chris on LinkedIn

Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters.