In this Marketing Over Coffee:

Learn about the agency lifecycle from Ryan Watson, Partner at Upsourced

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How Upsourced got to servicing creative agencies exclusively

What are the metrics that an agency should focus on?

What are the four stages of the agency lifecycle?

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At which stages can you safely stay?

The Heirarchy of Financial Needs

Fixing a gross margin problem

20:59 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Measuring AGI (Agency Gross Income) and is it relevant?

Managing and optimizing staffing

If it’s all bad, pick one, don’t ignore it.

Building a strong capacity model

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