In this Marketing Over Coffee:

Learn about how (and even if!) you should write a business book, from author and former analyst Josh Bernoff

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Moving into books in 2015 after 20 years at Forrester

Should you even write a book?

Why story elements are required

Avoiding Title Hell

"This is the first book that.."

The 3 Publishing Models

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The orginal research that was done

Fear of the last chapter

Word, Google Docs, Scrivener and Evernote


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Adding the Audiobook option


Getting the cover right

The best way to promote the book

Cory Doctorow and other speculative fiction, Atomic Habits, Smart Brevity

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