In this Marketing Over Coffee:
Learn about how (and even if!) you should write a business book, from author and former analyst Josh Bernoff
Moving into books in 2015 after 20 years at Forrester
Should you even write a book?
Why story elements are required
Avoiding Title Hell
"This is the first book that.."
The 3 Publishing Models
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The orginal research that was done
Fear of the last chapter
Word, Google Docs, Scrivener and Evernote
21:38 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC!
Adding the Audiobook option
Getting the cover right
The best way to promote the book
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